All Case Studies
Travel & Hospitality
Brand Naming
Brand Identity
Brand Guidelines
Travel Bazaar
Monthly Visas: 2,000+
The Challenge
A client from Dubai walked in with a vision: enable tourists from Dubai to discover India, and tourists from India to experience Dubai. No brand. No name. No team. Just conviction and a small office in Goa. He needed everything - from what the company should be called to how it should look, speak, and attract customers. The cross-border travel space is brutally competitive, dominated by established players with decades of trust. He had weeks, not years, to look credible.
Quick Facts
- Client
- Travel Bazaar
- Industry
- Travel & Hospitality
- Services
- Brand Naming, Brand Identity, Brand Guidelines, Website Development, Social Media Strategy, Lead Generation
Our Approach
We started where most agencies never do - with the name. We explored dozens of directions before landing on 'Travel Bazaar' - a name that evokes the vibrant, curated, marketplace energy of travel discovery. Then we built everything around it: a visual identity that feels both aspirational and trustworthy, a WordPress website engineered to capture travel leads, and a social media blueprint to build visibility in both markets. The goal was simple - make a two-week-old company look like it's been doing this for ten years.
The Work
Every phase.
Every detail.
01
Brand Naming & Strategy
Explored 50+ name directions. Finalised 'Travel Bazaar' - evocative, memorable, works across Dubai and India markets. Defined positioning as a premium cross-border travel facilitator.
02
Visual Identity & Guidelines
Logo design, color palette, typography system, and comprehensive brand guidelines. Created a visual system that works across passports, tickets, social media, and signage.
03
Website & Lead Capture
Built a conversion-focused WordPress website with travel package showcases, inquiry forms, and CRM integration. Designed for both leisure travelers browsing packages and corporate clients needing visa services.
04
Social Media & Growth Planning
Content strategy for Instagram and Facebook targeting both Dubai and India audiences. Template system for travel package promotions, destination showcases, and customer testimonials.
Project Timeline
01
Phase 12 weeks
Brand Naming & Strategy
Name exploration, market research, positioning, and final brand name selection
02
Phase 23 weeks
Visual Identity
Logo design, color system, typography, brand guidelines document
03
Phase 33 weeks
Website Development
WordPress website with package showcases, inquiry forms, and SEO optimization
04
Phase 42 weeks
Social Media Setup
Content strategy, template creation, channel setup, and initial campaign planning
Results
Two years after launch, Travel Bazaar processes more than 2,000 visas per month. What started as a one-man vision in a small Goa office is now a thriving cross-border travel operation with a growing team. The brand we built from a blank page gave them instant credibility - tourists trusted them, corporate clients signed on, and the business scaled faster than either of us expected. The website still generates the majority of their inbound leads.
2,000+
Monthly Visas
0 → Scale
Business Stage
6 weeks
Time to Market
2 years
Growth Timeline
“Purpul didn't just design our brand - they named it. They gave us an identity that made people trust us from day one. Two years later, we're processing thousands of visas a month. It all started with that first conversation.”
Founder
Managing Director, Travel Bazaar
Technology Stack
WordPress
Hostinger
Google Site Kit
WPForms
Yoast SEO
Elementor
Meta Business Suite
Deliverables
- Brand name (Travel Bazaar)
- Logo & visual identity system
- Brand guidelines document
- WordPress website with lead capture
- Travel package showcase pages
- Inquiry & CRM integration
- Social media content templates
- Growth & marketing blueprint
Next Case Study
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