All Case Studies
Luxury Goods & Export
Website Development
UI/UX Design
Brand Guidelines
Jild India
Business Stage: 0 → Global
The Challenge
Kaiful Bari and Tabrez Ahmad had a vision - to take Indian leather craftsmanship global. They founded Jild India to design and export luxury customised leather products to buyers across the world. The products were stunning. The craftsmanship was world-class. But they had no way to communicate this to international buyers sitting in Russia, Europe, or the Middle East. No website. No digital showroom. No way for a buyer in Moscow to evaluate their quality at midnight without flying to India. In luxury exports, your digital presence IS your first impression. And Jild India didn't have one.
Quick Facts
- Client
- Jild India
- Industry
- Luxury Goods & Export
- Services
- Website Development, UI/UX Design, Brand Guidelines, Digital Presence, SEO
Our Approach
We built Jild India's digital presence from the ground up - a website that doesn't just display products but communicates the essence of luxury craftsmanship. Every pixel needed to feel premium. The photography direction, the typography, the whitespace - everything had to signal that this is a brand that belongs alongside Italian and French leather houses. The website became their most powerful export tool - a 24/7 digital showroom that builds trust with buyers who've never touched the leather.
The Work
Every phase.
Every detail.
01
Brand Guidelines & Visual Direction
Defined the visual language for Jild India - a system rooted in deep earth tones, gold accents, and minimal luxury codes that resonate across cultures. Created guidelines that ensure consistency across digital and print.
02
UI/UX Design
Designed the website experience with international luxury buyers in mind - clean, spacious, photography-led. Every interaction communicates quality and exclusivity. Custom inquiry flows designed for bespoke order requests.
03
Website Development & Digital Presence
Built a premium WordPress website optimized for speed, SEO, and conversion. Integrated Google Site Kit for analytics, inquiry forms for buyer communication, and SEO plugins to drive organic export traffic from global searches.
Project Timeline
01
Phase 12 weeks
Brand Guidelines
Visual direction, color system, typography, luxury brand codes, and consistency guidelines
02
Phase 22 weeks
UI/UX Design
Website wireframes, high-fidelity designs, product showcase layouts, and inquiry flow design
03
Phase 33 weeks
Website Development
WordPress build, SEO optimization, inquiry system, analytics integration, and launch
04
Phase 4Ongoing
Digital Presence & SEO
Google Site Kit setup, search optimization for export keywords, and ongoing digital visibility
Results
The website gave Jild India an immediate edge in international markets. For the first time, buyers in Russia and Europe could evaluate their craftsmanship, browse customization options, and initiate orders without a middleman. The digital showroom became the bridge between Indian artisanship and global luxury demand - generating consistent export inquiries and establishing Jild India as a credible luxury brand in a market dominated by European heritage houses.
0 → Global
Business Stage
International
Export Reach
Luxury
Brand Positioning
6 weeks
Launch Time
“Before the website, we had no way to show international buyers what we could do. Now they see our work, they trust the quality, and they reach out. The digital presence Purpul built is the reason we're exporting today.”
Kaiful Bari
Co-Founder, Jild India
Technology Stack
WordPress
Hostinger
Google Site Kit
Yoast SEO
WPForms
Elementor
Cloudinary
Deliverables
- Brand guidelines document
- UI/UX design (desktop & mobile)
- Premium WordPress website
- Product showcase pages
- Custom inquiry system
- SEO optimization for global search
- Google Analytics integration
- Export-ready digital collaterals
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