purpul ai · may hallucinate · for critical stuff talk to humans

No per-seat pricing
Unlimited users included
CRM subscription. Email tool subscription. Chatbot subscription. Form builder. Analytics. Landing page builder. Every month, ₹15,000-₹50,000 goes to tools your team barely uses.
HubSpot CRM
₹4,000/mo
Use 10% of features
Mailchimp
₹2,500/mo
Send 2 campaigns
Intercom/Drift
₹8,000/mo
Basic chatbot
Typeform
₹1,500/mo
3 forms
Google Analytics
Free but complex
Nobody reads it
Agency retainer
₹30,000/mo
2 posts a week
Replace all of them. ₹19,999/year.
That's ₹1,666/month. Less than one Mailchimp subscription.
Everything Included
Trained on YOUR business. Answers questions, captures leads, books calls — 24/7. No coding.
Visual deal pipeline. Lead scoring. Auto follow-ups. Never lose a lead again.
Campaigns, automations, newsletters. Replace Mailchimp entirely. Built-in.
Add ₹29K for a professionally built, SEO-optimized business website. All-in-one.
Bring your own OpenAI/Gemini API key. No markup. Full control of AI costs.
Add your whole team. No per-seat pricing. One flat fee. Grow without penalty.
Honest Comparison
No fine print. No "contact sales for pricing." Just the truth.
| Feature | XRM Lite | HubSpot | Zoho |
|---|---|---|---|
| CRM & Pipeline | Limited free | ₹800/user/mo | |
| AI Chatbot | ₹4,000+/mo | Add-on | |
| Email Marketing | ₹3,000+/mo | Separate product | |
| Lead Scoring | Pro plan only | ₹1,400/user/mo | |
| Newsletter | Marketing Hub | Campaigns (separate) | |
| Custom Website | ₹49K/yr bundle | CMS Hub ₹25K/mo | Not available |
| User Limits | Unlimited | Per seat | Per seat |
| AI (BYOM) | Their AI only | Zia (limited) | |
| Concierge Team | Available | Not available | Not available |
| Annual Cost (1 user) | ₹19,999 | ₹1,80,000+ | ₹60,000+ |
Simple Pricing
Complete digital presence in one package
Custom workflows & additional automation available at affordable add-on pricing. You scale — we scale with you.
Zero Tech Overhead
Every XRM Lite deployment comes with the option of a dedicated Concierge Team — minimum 3 specialists who manage your entire digital operation. They set up your system, run your campaigns, manage your leads, and optimize everything. You focus on your business. They handle the tech.

Your dedicated growth team.
No hiring. No training. No overhead.