All Case Studies
D2C & Beauty
Brand Launch Strategy
Ecommerce Website
Product Photography
Slash Skincare
Launch Day Reach: 100K+
The Challenge
A solo founder walked in with skincare formulations and a dream — but zero brand, zero presence, zero audience. Five products ready to sell, no way to sell them. No website. No social media. No photography. No marketing. In D2C beauty, you don't get a second chance at a first impression. The market is flooded with indie skincare brands. To stand out, Slash Skincare needed to arrive fully formed — not as a startup finding its feet, but as a brand that looks like it's been here all along.
Quick Facts
- Client
- Slash Skincare
- Industry
- D2C & Beauty
- Services
- Brand Launch Strategy, Ecommerce Website, Product Photography, Marketing Creatives, Social Media Management, Influencer Launch Event
Our Approach
We orchestrated an entire brand launch as a single campaign. Website went live with ecommerce. Product photography turned formulations into desire objects. Marketing creatives gave every product its own visual language. Social media was populated before launch. And when everything was in place — we planned a grand influencer activation at The Pals Homestay, Dehradun. 50 content creators. One full day. The result: 100K+ reach before the brand was two weeks old.
The Work
Every phase.
Every detail.
01
Ecommerce Website & Digital Foundation
Built a complete ecommerce website on Wix — product pages for all 5 SKUs, checkout flow, order management, and brand storytelling. The website became the central hub for all commerce — direct orders, social traffic, and influencer-driven purchases.
02
Product Photography & Marketing Creatives
Shot all 5 products on budget — proving premium doesn't require a ₹5L studio. Then designed marketing creatives for each — social posts, stories, and commerce visuals that stop scrolling thumbs.
03
Social Media Launch Campaign
Built the Instagram presence from zero — content calendar, aesthetic grid, story highlights, bio optimization. By launch day, the feed looked like a brand operating for years, not one that started last month.
04
Grand Influencer Launch Event — Dehradun
50 social media influencers. One full day at The Pals Homestay, Dehradun. On-spot content creation — reels, photos, unboxings, reviews. Professional videography producing 5+ ad-quality brand films. A day of genuine connection that translated into 100K+ organic reach within 24 hours.
Project Timeline
01
Phase 12 weeks
Strategy & Planning
Brand consultation, launch roadmap, channel strategy, and campaign timeline
02
Phase 23 weeks
Website & Ecommerce
Wix website with ecommerce, product pages, checkout, and order management
03
Phase 32 weeks
Photography & Creatives
Product photography for all 5 SKUs + marketing creative suite for each
04
Phase 43 months
Social Media
Instagram profile build, content calendar, 3-month managed posting
05
Phase 51 day (3 weeks planning)
Influencer Launch Event
50-influencer event at The Pals Homestay, Dehradun — content creation day
Results
Slash Skincare launched as a fully-formed brand — not a beta test, but a proper arrival. The influencer event generated 100K+ Instagram reach within 24 hours. Five ad-quality video content pieces produced on launch day. The website was converting orders before most people knew the brand existed. Proof: a solo founder with the right partner can launch a brand that performs like it has a 20-person team.
100K+
Launch Day Reach
5 SKUs
Products Launched
5+ ad-quality
Video Content
50
Influencers
“I had products but no idea how to launch them. Purpul took everything — the website, photography, marketing, the event — and made it feel effortless. On launch day, I watched 50 influencers create content with my brand. That's not something a solo founder is supposed to pull off.”
Founder
Founder, Slash Skincare
Technology Stack
Wix
Wix Ecommerce
Canva
Adobe Lightroom
Instagram
Video Production
Deliverables
- Complete ecommerce website (Wix)
- Product photography — all 5 products
- Marketing creatives — social, stories, ads
- Instagram profile setup & 3-month management
- Content calendar & strategy
- Influencer launch event (50 creators)
- 5+ ad-quality brand video content
- Omnichannel commerce strategy
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