All Case Studies
Hospitality & F&B
Brand Identity
Logo & Guidelines
Physical Branding
Blueberry Cafe & Residency
Launch Day Sales: ₹7,500+
The Challenge
The property was in transition — new ownership, new vision, but old identity. Located in Greater Noida's Knowledge Park, right beside IITM group of colleges, it had foot traffic and potential but zero brand recall. The new owner had a powerful vision: promote Bihari culture through food, celebration, and stays — creating a safe, welcoming space for families, friends, and college students. But the building looked like any other roadside establishment. No identity. No reason to stop. No reason to remember.
Quick Facts
- Client
- Blueberry Cafe & Residency
- Industry
- Hospitality & F&B
- Services
- Brand Identity, Logo & Guidelines, Physical Branding, Interior Design Direction, Social Media Optimization, Zomato Listing, Relaunch Event
Our Approach
We treated this as a complete property transformation — not just a logo change. Brand identity first: a mark that celebrates Bihari warmth and cultural richness. Then physical execution: the building exterior needed to announce itself from 100 meters away. Interiors needed custom wallpaper designs that immerse guests in the culture. Digital presence had to match: Zomato listing optimized for discovery, Instagram built for college-aged audiences, and an online ordering system. Finally — a relaunch party that announces to the neighborhood: something new has arrived.
The Work
Every phase.
Every detail.
01
Brand Identity & Guidelines
Created the complete Blueberry identity — logo, color palette, typography, and brand guidelines. The visual language balances cultural warmth (Bihari heritage) with modern cafe aesthetics (approachable, Instagram-worthy). Built for both digital and large-format physical application.
02
Physical Branding & Exterior Transformation
Transformed the building exterior into a landmark — branded facade, signage, and lighting that makes the property unmissable from the road. For a location near colleges, first impressions drive walk-ins. The exterior now screams personality from 100 meters.
03
Interior Wallpaper & Room Design
Designed 15 custom wallpapers celebrating Bihari culture — art, food, festivals, landmarks, and folk aesthetics. Each room and dining zone has its own visual personality. Guests don't just eat here — they experience a culture. Every wall is a photo opportunity.
04
Digital Presence & Commerce
Optimized social media with photography and content strategy targeting college students and young families. Listed on Zomato with professional food photography. Built online ordering platform. Created guest registration system for the residency.
Project Timeline
01
Phase 13 weeks
Brand Identity
Logo, colors, typography, guidelines, visiting cards, and brand system
02
Phase 24 weeks
Physical Branding
Exterior facade design, signage, and building transformation execution
03
Phase 33 weeks
Interior Design
15 custom wallpaper designs, room theming, and cultural art direction
04
Phase 42 weeks
Digital & Commerce
Social media, Zomato listing, online ordering, photography, and relaunch event
Results
The property transformed from an anonymous establishment into a cultural destination. The relaunch party drew crowds from the surrounding colleges and neighborhoods — generating ₹7,500+ in restaurant sales on a single day. The Zomato listing started driving discovery traffic immediately. The Instagram presence resonates with the college demographic. And most importantly — every guest who walks in now understands what Blueberry stands for. It's not just a cafe. It's a celebration of Bihari culture in Greater Noida.
₹7,500+
Launch Day Sales
15 designs
Custom Wallpapers
Relaunch
Property Stage
Greater Noida
Location
“Purpul didn't just rebrand my cafe — they transformed the entire property. From the building exterior to the wallpapers inside every room. When I opened on relaunch day, people couldn't believe it was the same place. The sales proved it worked.”
Owner
Proprietor, Blueberry Cafe & Residency
Technology Stack
Adobe Illustrator
Adobe Photoshop
Canva
Zomato Business
Instagram
Google Business
Deliverables
- Complete brand identity & guidelines
- Logo and visiting cards
- Building exterior branding & signage
- 15 custom wallpaper designs (cultural themes)
- Zomato listing with professional photography
- Social media profile & content strategy
- Online ordering platform
- Guest registration system
- Relaunch event planning & execution
- Food & interior photography
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