All Case Studies
Luxury Furniture
Website Redesign
XRM Implementation
Sales Automation
Racconti - A Jindal Company
Quotation Time: 2 days → 2 hrs
The Challenge
Racconti is a luxury furniture brand under the Jindal group. Their existing website didn't reflect the premium quality of their products, and their sales process was painfully slow - taking 2+ days to move from initial enquiry to a quotation. The sales and marketing team worked across multiple disconnected tools with no single source of truth. They needed a digital experience that matches their product quality, and internal systems that make their team dramatically faster.
Quick Facts
- Client
- Racconti - A Jindal Company
- Industry
- Luxury Furniture
- Services
- Website Redesign, XRM Implementation, Sales Automation, Lead-to-Quotation Journey, Internal Dashboard
Our Approach
We redesigned the website as a premium digital showroom that lets customers explore collections and initiate inquiries with rich context. Then we implemented XRM (our CRM product) to automate the entire lead-to-quotation journey. The system captures leads with full product interest context, auto-routes them to the right sales rep, and provides templates and tools to generate quotations in minutes instead of days. One dashboard replaced six disconnected tools.
The Work
Every phase.
Every detail.
01
Website Redesign
Premium visual design reflecting luxury positioning, collection showcases, product detail pages, and streamlined inquiry forms with product context
02
XRM Implementation
Custom XRM setup for furniture sales - lead capture, pipeline stages, quotation generation, and team assignment rules
03
Lead-to-Quotation Automation
Automated workflow from website inquiry to quotation delivery - product configuration, pricing templates, approval flows
04
Internal Dashboard
Single dashboard for sales, marketing, and operations - replacing multiple tools with one unified view of all business activity
05
Team Training & Adoption
On-site training, process documentation, and change management to ensure team adoption and sustained efficiency gains
Project Timeline
01
Phase 12 weeks
Audit & Strategy
Sales process mapping, website audit, tool landscape assessment, XRM requirements
02
Phase 25 weeks
Website Redesign
Premium design, collection pages, product showcases, inquiry flow optimization
03
Phase 34 weeks
XRM Setup
Pipeline configuration, lead routing, quotation templates, automation rules
04
Phase 42 weeks
Integration & Testing
Website-to-XRM integration, lead flow testing, quotation workflow validation
05
Phase 52 weeks
Training & Launch
Team onboarding, process documentation, go-live support, optimization
Results
The enquiry-to-quotation time dropped from 2+ days to under 2 hours - a 95% reduction. The sales team now operates from a single dashboard instead of switching between 6 tools. The redesigned website increased qualified inquiries by 60% as visitors could explore products in detail and express specific interest. The Racconti team now spends time selling, not doing admin.
2 days → 2 hrs
Quotation Time
6 → 1
Tools Replaced
+60%
Inquiry Increase
95%
Efficiency Gain
“Our team used to spend more time on admin than actually selling. PURPUL's XRM implementation changed everything - one dashboard, automated quotations, and a website that sends us qualified leads with context. We're closing deals faster than ever.”
Operations Head
Head of Operations, Racconti
Technology Stack
Next.js
Tailwind CSS
XRM
Webhooks
Email Automation
Google Analytics
Deliverables
- Premium website redesign
- XRM CRM implementation
- Automated lead-to-quotation workflow
- Unified internal dashboard
- Quotation template system
- Lead routing & assignment rules
- Team training & documentation
- Performance reporting setup
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