All Case Studies
Healthcare & Ayurveda
Brand Identity
Logo Design
Website Development
Aarogya Ayu Hospital of Ayurveda
Monthly Patients: 100+
The Challenge
Dr. Brijesh Vasishtha had decades of Ayurvedic expertise and a vision to build a modern hospital that makes ancient wisdom accessible. But there was no brand, no digital footprint, no systems - just clinical knowledge and patient trust. The hospital needed everything: a brand that commands respect in modern healthcare while staying rooted in tradition, a multilingual digital presence for knowledge sharing, an ecommerce platform for Ayurvedic medicines, internal systems for a 25-bed hospital, and a complete patient experience from first impression to ongoing care.
Quick Facts
- Client
- Aarogya Ayu Hospital of Ayurveda
- Industry
- Healthcare & Ayurveda
- Services
- Brand Identity, Logo Design, Website Development, Ecommerce, Hospital Management System, Social Media Marketing, Packaging Design, Brand Collaterals
Our Approach
We became Aarogya Ayu's complete digital partner - not just a vendor for one deliverable. Starting with brand visualization and identity, we built every digital touchpoint the hospital would need to operate and grow. The brand needed to feel premium yet approachable, modern yet deeply traditional. We worked across brand design, technology, marketing, and operations consulting simultaneously - building the hospital's digital nervous system while Dr. Vasishtha focused on healing patients.
The Work
Every phase.
Every detail.
01
Brand Visualization & Identity
Complete brand identity including logo, color system, typography, and visual language that bridges Ayurvedic tradition with modern healthcare credibility
02
Digital Presence & Website
Multilingual website for knowledge sharing about Ayurveda, appointment booking system, and patient education content in Hindi and English
03
Ecommerce Platform
Full ecommerce store for Ayurvedic medicines under the Sattvik Herbals brand - product photography, packaging design, and online ordering system
04
Hospital Management System
Consulting and implementation of HMS for 25-bed hospital - patient records, appointment scheduling, billing, and inventory management
05
Brand Collaterals & Packaging
Medicine packaging design, hospital signage, brochures, prescription pads, patient identity cards, and complete brand guideline implementation
06
Marketing & Growth
Social media marketing strategy, Google My Business setup and optimization, content marketing for patient acquisition
Project Timeline
01
Phase 14 weeks
Brand Foundation
Brand visualization, logo design, color system, typography, visual identity for both Aarogya Ayu and Sattvik Herbals
02
Phase 26 weeks
Digital Presence
Multilingual website design and development, appointment booking, knowledge base content
03
Phase 35 weeks
Ecommerce & Packaging
Sattvik Herbals ecommerce platform, medicine packaging design, product photography
04
Phase 46 weeks
Hospital Systems
HMS consulting, implementation, patient identity systems, operational workflows
05
Phase 53 weeks
Brand Rollout
Hospital branding, signage, collaterals, prescription systems, patient materials
06
Phase 6Ongoing
Marketing & Growth
Social media setup, Google My Business, content strategy, ongoing growth partnership
Results
Aarogya Ayu Hospital went from zero digital presence to a fully operational, branded healthcare institution. The hospital now serves 100+ patients monthly who find relief from chronic diseases through modern Ayurvedic treatment. The Sattvik Herbals medicine brand was launched as a sister organization with its own visual identity. Dr. Brijesh Vasishtha can focus on patient care while the digital systems handle acquisition, operations, and brand building.
100+
Monthly Patients
0 → 10
Business Stage
2
Brands Built
25
Hospital Beds
“PURPUL didn't just design our logo or build a website - they became our digital backbone. From medicine packaging to hospital systems, every patient touchpoint reflects the quality of care we provide. They understood Ayurveda's depth and made it accessible to a modern audience.”
Dr. Brijesh Vasishtha
Founder & Chief Physician, Aarogya Ayu Hospital
Technology Stack
Next.js
WordPress
WooCommerce
HMS Integration
Google Workspace
Meta Business Suite
Google My Business
Deliverables
- Complete brand identity system (Aarogya Ayu)
- Sister brand identity (Sattvik Herbals)
- Multilingual website with CMS
- Online appointment booking system
- Ecommerce platform for Ayurvedic medicines
- Medicine packaging design (12 products)
- Hospital Management System implementation
- Patient identity card system
- Hospital interior branding & signage
- Google My Business optimization
- Social media marketing strategy & content
- Brand design guidelines document
- Print collaterals & stationery
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