Analytics & Attribution
Know what's working. Kill what's not.
Analytics infrastructure that connects every marketing rupee to revenue generated.
You're making ₹10L/month marketing decisions based on incomplete data. Your analytics are a mess - events fire wrong, attribution is broken, and nobody trusts the numbers in the dashboard. Without clean data, every optimization is a guess. We build the analytics foundation that makes every other marketing decision smarter.
Sound familiar?
The problems you're facing.
Data you can't trust
Google Analytics says one thing, your CRM says another, your ad platforms say a third. Nobody knows the truth.
No attribution model
A lead touches 5 channels before converting. You give 100% credit to the last click and ignore everything else.
Reporting takes hours
Someone spends a full day each month pulling data from 6 tools into a spreadsheet that's outdated by the time it's shared.
Can't answer 'what's working?'
Your CEO asks which channel drives the most revenue. You can't answer confidently.
Our Approach
How we deliver this.
We build analytics infrastructure from the ground up: clean tracking, proper event architecture, attribution models that reflect reality, and dashboards that answer business questions in real-time. No more monthly report spreadsheets - live data that drives daily decisions.
01
Audit
Assess current tracking, identify gaps, and define what questions analytics needs to answer.
02
Architecture
Design event taxonomy, tracking plan, and attribution model aligned with your business.
03
Implementation
Set up tracking, connect data sources, build dashboards, and validate data accuracy.
04
Operationalize
Train team on dashboards, set up automated reports, and establish data-driven decision rhythms.
What You Get
Deliverables.
Analytics audit & tracking plan
Event tracking implementation
Attribution model setup
Custom dashboards (Looker/Data Studio)
Automated reporting
Team training & documentation
Expected Results
Outcomes.
Single source of truth for all channels
Clear revenue attribution per channel
Real-time dashboards replacing monthly reports
Data-driven budget allocation decisions
